Jim Beam came up with a combination of black cherry liqueur infused with Kentucky Straight Bourbon Whiskey and they called it Red Stag. They wanted a campaign that shows in an exciting way how the two flavors combine.
As a designer my task was to design frames for the pitch phase. Once we got the project I worked on the compositing of the final spots.
Design • Animation • Compositing • Broadcast
Commissioned by: Mass Market