MSG Network wanted to turn team loyalty into network allegiance. The idea was to connect the Knicks’ and Rangers’ superstars with the city they call home to give the network a campaign that feels internationally important and locally relevant.
My task was to integrate the talent shot on green screen and to generate a toolkit to be used by the client on this campaign as well as in future spots.
Broadcast • Print • Digital • Toolkit
Commissioned by: Loyalkaspar