Puma and Droga5 brought back the joy of being active with PUMA Social, a campaign focused on the "After hour" athlete in all of us. My task was to design and animate the endtag of the commercial which let to a series of products associated to the social themed campaign.
The commercial earned the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity .
"Jury President Keith Rose explained: "It's effortlessly done yet carries a lot of impact and emotion. It wasn't one particular craft. It was made up of a flawless number of parts that became a total. It wasn't run by maybe one big technique that became the overall winner. This was incredible casting, great lighting, great editing, great soundtrack, really good voice-over. The sum of the parts became the total. It's just the ultimate filmmaking craft done at its simplest best."
Broadcast
Commissioned by: The Mill