For the launching of Bioshock, a video game from 2K games we created a TV spot showing the main characters and the overall environment of the game as seen from a video game user. We also developed the artwork of the cover of the video game itself and a few print spreads to be released during the course of the international campaign.
My role was to art direct the campaign working closely with a team of designers, animators and VFX artists as well as in the compositing of the print pieces and some of the shots in the TV spot.
Given the success of the game the client came back asking for the artwork of the cover for the PS4 version.
Broadcast • Print • Branding • On-line
Commissioned by: Eyeballnyc