Instagram for Business - Tag In

2D Animation • Compositing • Toolkit • International

In 2020 Instagram teamed up with 1st Avenue Machine to work on a campaign promoting their new products. They invited and paired up creators from the arts and tech fields to collaborate using the new -back then- IG tools. The Campaign was initially launched in Germany and Korea and eventually got extended to the US other markets.

My task was to define the motion language of the campaign as well as to create animated templates to use in the edits. Once the motion language was defined I took over the spots for Germany while another team got focus on the Korean spots. We ended up delivering 9 spots in 3 different formats as well as a toolkit of the campaign.

GERMANY

KOREA

Commissioned by: 1st Avenue Machine