Starz Rebrand
Brand Identity • Design • Animation • Digital
STARZ, a leading global media streaming platform owned by Lionsgate committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences.
Committed to representing a range of voices both in front of the camera and behind, Loyalkaspar became drawn to the idea of a prism as the brand concept with its many sides.
On-Air Overview
Print samples
Digital Banners
Store front
And finally STARZ decided to rename their streaming and digital services from StarzPlay to Lionsgate+ hence all the elements created for the STARZ brand for the US market were adapted to Lionsgate+ for the international market.
Commissioned by: Loyalkaspar