Branding package for print, digital and broadcast of the 90th Academy Awards on ABC. When I was invited to work on this pitch I created a system that allows us to portray imagery from the history of the Oscars while remaining contemporary in style.
Through the use of their color palette and golden textures I kept the graphic elements very simple and minimalist to convey the elegance and glamour that surrounds the event.
Branding • Broadcast • Print • Mobile • Social media
Commissioned by: The New Blank